Li Zhongjun
Head of E-Commerce Department
Associate Professor, Master Supervisor
Email: lizj_t@swufe.edu.cn
Personal Profile
Li Zhongjun, male, is currently an associate professor, doctor, and master's supervisor at the School of Management Science and Engineering, Southwestern University of Finance and Economics.
He is a member of the expert group of government departments and business associations such as the Sichuan Provincial Department of Commerce, Sichuan Provincial Digital Economy Expert Advisory Committee, Sichuan Provincial Department of Human Resources and Social Security, Chengdu Municipal Bureau of Commerce, Chengdu Municipal Bureau of Economy and Information Technology, Chengdu Municipal Finance Bureau, Sichuan Provincial E-commerce Association, Meishan Municipal Bureau of Commerce, Chengdu E-commerce Association, Chengdu E-commerce Enterprise Association, Chengdu Rural E-commerce Association, Guang'an Municipal Bureau of Commerce, and Secretary-General of the Digital Economy Professional Committee of Sichuan Higher Education Society. He has taken the lead in completing or participating in typical related projects such as the "13th Five-Year Plan for E-commerce Development in Sichuan Province" and the "13th Five-Year Plan for E-commerce Development in Chengdu". He has served as a judge for various Internet and e-commerce competitions at all levels in Chengdu, Sichuan Province and across the country for many years, and has led students to participate in Internet-related competitions at all levels in the country and Sichuan Province and achieved excellent results. He is the editor-in-chief and deputy editor-in-chief of textbooks such as "Introduction to Digital Currency", "Financial Technology", "Introduction to Internet Finance", "Principles of E-commerce", "Electronic Payment and Settlement", "Electronic Payment", and "Internet Finance". His main teaching, research and expertise areas are e-commerce, digital economy (including digital villages), Internet finance, online entrepreneurship, and online marketing.
The team is recruiting undergraduate research training, master/doctoral students, and postdoctoral fellows. Interested students are welcome to send their resumes to my email. I will reply to the email as soon as possible, and the team will provide ample opportunities for project participation.
Educational Background
1994.9 - 1998.6 Shaanxi University of Finance and Economics Bachelor of Circulation Information Management
2001.9 - 2004.6 Master of Industrial Economics, Xi'an Jiaotong University
2007.9 - 2013.6 Doctor of Technology Economics and Management, Southwestern University of Finance and Economics
Work Experience
2004.07-2013.11 Southwestern University of Finance and Economics, School of Economic Information Engineering, Lecturer.
2013.12-2022.07 Southwestern University of Finance and Economics, School of Economic Information Engineering, Associate Professor, Master Supervisor.
2022.08-Present Southwestern University of Finance and Economics, School of Management Science and Engineering, Associate Professor, Master Supervisor, and Director of the Department of E-Commerce.
Honors and Awards
In 2005, he was awarded the Outstanding Tutor and Outstanding Educator of the School of Economics and Information Engineering.
In 2007, he was awarded the Outstanding Educator of the School of Economics and Information Engineering.
In 2008, he was awarded the Outstanding Educator of the School of Economics and Information Engineering
In 2010, the project "Exploration of the Training Model of Innovative and Application-oriented E-commerce Talents - School-enterprise Cooperation and Practice Guided by the National Undergraduate Innovation and Practice Project" won the first prize of the Outstanding Teaching Achievement Award of Southwestern University of Finance and Economics
Since 2009, he has won many titles such as the National College Students' E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge National and Sichuan Province Outstanding Instructor, and the Outstanding Contribution Double Hundred Outstanding Instructor.
Lecturing Courses
MOOC: Internet finance, digital economy payment (China University MOOC platform )
Undergraduate courses: Internet finance, e-commerce, online marketing, electronic payment, new media marketing and operation, Internet innovation and entrepreneurship
Postgraduate courses: Internet Model and Innovation, Engineering Economics, Intelligent Payment and Management
Research Field
Financial Technology, Digital Economy, E-Commerce, Online Marketing, Electronic Payment, Internet Innovation and Entrepreneurship
Research Achievement
1. "Financial Technology", deputy editor-in-chief Li Zhongjun, Higher Education Press, first edition in September 2020
2. Introduction to Internet Finance, edited by Li Zhongjun, Higher Education Press, first edition in January 2019
3. Electronic Payment and Settlement, edited by Li Zhongjun, Dongbei University of Finance and Economics Press, third edition, March 2017
4. Electronic Payment, deputy editor-in-chief Li Zhongjun, Chongqing University Press, first edition in August 2016
5. Internet Finance, edited by Li Zhongjun, Dongbei University of Finance and Economics Press, first edition in July 2016
6. "Sichuan Province's 13th Five-Year Plan for E-commerce Development" 2016 Department of Commerce
7. "Sichuan Payment Industry Development Research Report" Sichuan Payment and Clearing Association (2024 Edition, 2023 Edition, 2022 Edition)
8. "Xindu District Sichuan-style catering digital consumption analysis report" 2023 Sichuan Youpin Cloud Commerce Technology Co., Ltd.
9. "China Live E-commerce Industry Development Trend Report (2022)" 2022 Department of Commerce
10. "Ganzi Prefecture Agricultural and Commercial Interconnection and Agricultural Products Supply Chain Implementation Plan" 2021 Ganzi Prefecture Commerce Bureau
11. "Analysis of Sichuan's online consumption under the impact of the epidemic" 2020 Department of Commerce
12. "Selected Case Studies on E-commerce Innovation in Chengdu (2020)", 2020 Chengdu Municipal Bureau of Commerce
13. Research on the Tongjiang Model of E-commerce Poverty Alleviation, 2020 Tongjiang County Commerce Bureau
14. "Overall Plan for the Construction of Sichuan E-commerce Business Highland" 2019 Department of Commerce
15. "Business Promotes Sichuan Rural Revitalization Strategy" 2018 Department of Commerce
16. "Sichuan Software and Information Technology Service Industry Development Report (2018)", 2018 Sichuan Software Industry Association
17. "Research on the Development of Modern Service Industry in Leshan during the 14th Five-Year Plan Period" 2020 Leshan Small and Medium Enterprise Service Center
18. "Implementation Opinions on Accelerating the Construction of E-commerce "Sub-Highland" in the Chengdu-Chongqing Economic Circle" in Neijiang City, 2020 Neijiang Municipal Bureau of Commerce
19. "Liangshan Prefecture E-commerce Promotion and Training Materials" 2019 Liangshan Prefecture E-commerce Association
20. Leshan City E-commerce Development Action Plan (2018-2022) Leshan City Commerce Bureau, 2018
21. "Emeishan City E-commerce Development Plan (2017-2020)" 2017 Emeishan City Baixintong
22. "Aba Prefecture's 13th Five-Year Development Plan for the Service Industry" 2016 Aba Prefecture Commerce Bureau
23. "Research on the E-commerce Action Plan of Aba Prefecture during the 13th Five-Year Plan Period", Aba Prefecture Commerce Bureau, 2016
24. Liangshan Prefecture’s 13th Five-Year E-commerce Development Plan, Liangshan Prefecture Commerce Bureau, 2016
25. "Shifang City's 14th Five-Year Plan for the Development of Modern Service Industry" 2021 Shifang City Bureau of Commerce and Economic Cooperation
Some of The Students Guided In Subject Competitions
1. In 2024, guided the student team "Creative Wave" to win the first prize and the Best Entrepreneurship Award in the national finals of the 14th National College Students' E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge.
2. In 2022, the student team project "The Taste - Product Upgrade and Innovation Solution Provider Based on AI Odor Threshold Library" won the Sichuan Provincial Gold Award and the National Bronze Award in the 8th China International "Internet +" College Students' Innovation and Entrepreneurship Competition.
3. In 2020, guided the student team to win the 7th place in the special prize of the 10th National College Students' E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge (the link to the list of winners is http://www.3chuang.net/news/209; there are more than 70,000 participating teams nationwide).
4. In 2019, guided the student team to win the second place in the first prize of Guanghua Entrepreneurship Cup of Southwestern University of Finance and Economics.
5. In 2016, guided the student team to win one first prize and one second prize in the Sichuan finals of the National E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge.
6. Every year, we guide nearly ten teams of students to participate in various competitions at all levels and achieve good results.
Some Project Reviews
1. Participated in the review of the "Sichuan Province's 14th Five-Year Plan for Digital Economy Development" in April 2021 (then Li Yanrong, an academician of the Chinese Academy of Engineering and president of Sichuan University, chaired the meeting, and Zhu Jiade, director of the Sichuan Provincial Department of Economics and Information Technology, attended the meeting and introduced relevant information about the plan).
2. Regularly participate in the evaluation of various e-commerce projects at all levels in Sichuan Province, Chengdu City and other places (innovative enterprises, small and micro enterprises, platform enterprises, live broadcast bases, comprehensive demonstration counties for e-commerce in rural areas, construction of county-level commercial systems, etc.).
3. He serves as a judge for the National College Students’ E-Commerce “Innovation, Creativity and Entrepreneurship” Challenge at the national, Sichuan and Chongqing levels.
4. He has served as a judge for e-commerce and related competitions at Sichuan universities such as Southwestern University of Finance and Economics and Chengdu University of Technology.
Some External Lectures
"Digital Marketing for Small and Medium-sized Enterprises", "In the AIGC Era, Higher Education Will Shift from Knowledge-Based to Skill-Based", "Digital Marketing in Digital Business", "Digital Empowerment of Enterprises", "Building a Digital Marketing Ecosystem for Banks", "Internet Finance and Innovation", "Innovative Development and Risks of Internet Finance Models", "Industrial Chain Finance", "Analysis and Outlook of the Integration Model of Industrial Chain Finance + Internet Finance", "Development and Outlook of China's Digital Economy (Part 1 and 2)", "Guidelines for the Subsequent Development of Rural E-commerce", "Development and Outlook of China's Digital Economy", "E-commerce Industry Development under the Digital Economy Environment", "Digital Transformation of Enterprises in the Digital Economy Era", "Digital Economy and Digital Transformation of Enterprises", "E-commerce and Digital Economy", "Digital Economy and Social Development and Change", "Trends and Development of Rural E-commerce", "Industrial Structure Changes of Digital Economy", "Digital Rural Areas and Digital Government Development", "New Era of Digital Cross-border Trade - Cross-border Trade and E-commerce", "Innovative Development and Practice of Cross-border E-commerce", "Development of Digital Economy Infrastructure", "Digital Manufacturing and Digital E-commerce Development", "Digital Villages Promote Rural Revitalization", "Rural E-commerce and Online Agricultural Product Brand Building", "Agricultural Product Brand Building and Marketing Promotion", "E-commerce Industry Development under the New Situation", "Digital Villages and Rural E-commerce", "E-commerce Status Quo and Future Development Trends", "Exploration of Rural E-commerce Model Development in Sichuan", "E-commerce Development and E-commerce Law", "Development of Rural E-commerce to Promote Targeted Poverty Alleviation", "The Impact of Internet Development on Rural E-commerce", "Internet and Agricultural Rural Tourism Development", "Rural E-commerce Promotes Targeted Poverty Alleviation", "Rural E-commerce Direction and Way Out ", "E-commerce History, Current Situation, Trends, Policies, County E-commerce", "E-commerce Model Innovation under the New Situation", "Agricultural and Rural E-commerce Theory and Practice", "Analysis of the Current Situation of E-commerce Development in Sichuan and Support Policies of Local Governments", "E-commerce and Modern Service Industry Chain Building", "Internet + and Internet Thinking", "Future E-commerce Development and Opportunities"
