Liu Ling

Department of Information Management and Information Systems

Professor, Doctoral Supervisor

Email: lingliu@swufe.edu.cn

Professor Profile

Professor Liu Ling graduated from Durham University in the UK. Her main research areas are financial intelligence, text analysis, and social media analysis. She has Host many projects including the National Natural Science Foundation of China and published many papers in international and domestic journals and conferences.

Research Field

Social Media Analysis

Reputation System

Recommendation system

Financial Intelligence

Behavioral Finance Analysis

Stock market linkage analysis

Educational background

PhD, Computer Science, Durham University, UK

Durham University, UK, Internet Systems and Electronic Commerce, MSc with Distinction

Beijing Institute of Technology, Mechanical and Electronic Engineering, Bachelor

Work Experience

●2011-Present: Associate Professor, School of Economics and Information Engineering, Southwestern University of Finance and Economics

Main courses: Data Analysis Programming (Python), Management Information System (English), Information System Analysis and Design, Internet Development Trends

●2006--2008: Teacher, School of Business, Beijing Normal University (Zhuhai Campus)

Main courses: Management Information Systems (bilingual), E-commerce System Analysis and Design, Internet Marketing, ERP Application and Practice (practical course), E-commerce Strategy Management

●2000-2002: Formax BPO Beijing INC, Project Manager

Mainly responsible for project time arrangement and personnel planning; responsible for coordination and communication with foreign businessmen; provide training and consultation for basic employees

Research Achievements

Research Projects

● "Analysis of stock linkage based on social media", main leader, National Natural Science Foundation of China Youth Fund, Fund No. 71401139

● "Research on the relationship between corporate social media information release and its financial performance based on text analysis", person in charge, Central University Project

● "Research on the impact of rumors on the securities market based on big data", person in charge, Key Laboratory of Higher Education Institutions of Sichuan Province

● "Research on the reputation system evaluation system based on the mobile application software market", person in charge, the Ministry of Education's scientific research start-up fund for returned overseas students

● Leader of "Research on the Credit System Mechanism of P2P Loan Websites in China", Young Teachers Development Project of Central Universities of West China University of Finance and Economics

● Chief researcher of "Science and Technology Financial Service Platform of Sichuan Province -- Open Innovation and Micro-financial Service Platform for smes based on Social Network", Basic Platform project of Science and Technology Department of Sichuan Province

Papers

● J Jing Wu, He Li, Ling Liu, Haichao Zheng, Adoption of big data and analytics in mobile healthcare market: An economic perspective, In Electronic Commerce Research and Applications, Volume 22, 2017, Pages 24-41, ISSN 1567-4223, https://doi.org/10.1016/j.elerap.2017.02.002.

● Qing Li, Jun Wang, Feng Wang, Ping Li, Ling Liu, Yuanzhu Chen, 2016. 'The role of social sentiment in stock markets: a view from joint effects of multiple information sources', Multimedia Tools and Applications. 2017, Volume 76, Issue 10. pp 12315–12345. doi:10.1007/s11042-016-3643-4

● Xu Yun, Luo Chuan, Wu Jing, Liu Ling. 2016. “Research on the impact of industry e-commerce standard promotion on corporate profits”, Research Management. 37(8), pp. 94-102.

● Ling Liu, Jing Wu, Ping Li, Qing Li*, 2015. A social-media-based approach to predicting stock comovement. Expert Systems with Applications, 42(8), pp.3893–3901.

● Qing Li, TieJun Wang, Ping Li, Ling Liu*, 2014. Qixu Gong, Yuanzhu Chen, The effect of news and public mood on stock movements, Information Sciences, Volume 278, Pages 826-840.

● Ling Liu*, Malcolm Munro, Systematic analysis of centralized online reputation systems, Decision Support Systems, Volume 52, Issue 2, January 2012, Pages 438-449, ISSN 0167-9236, 10.1016/j.dss.2011.10.003.

● Huimin Ren, Ling Liu, Dong Wang, Jiafen Liu, Xubin Luo, "The Battle for Singles' Day: How Social Media Marketing Campaigns Boost Sales" (2016). PACIS 2016

● He Qinglai, Liu Ling, and Liu Aoxuan, “Comparison of the relationship between social media indicators and corporate financial performance in China and the United States.” CNAIS 2015.

● Li, He; Wu, Jing; Liu, Ling; and Li, Qing, "Adoption of Big Data Analytics in Healthcare: The Efficiency and Privacy" (2015). PACIS 2015 Proceedings. Paper 181.

● Ling Liu, Jing Wu and Qing Li, “Microblogging Metrics and Stock Return Comovement ” Workshop on Internet and BigData Finance (WIBF), 2014, HongKong

● Ling Liu, Qing Li, Yun Xu, Yan Zhang. “Firm Celebrity, Reputation and Performance: A Social Media Perspective” the Pacific Asia Conference on Information Systems (PACIS 2014), (Chengdu, China)

● Liu L., Munro M and Li Q. `The Pursuit of Quality Outputs --- The Assessment of the Output of Centralized Reputation Systems', CNAIS2013

● Ling Liu, ZhangXi Lin, HaiChao Zheng, Jui-long Hung, 2012. 'How Credit Scoring System and Reputation System Match Together --- A Research Agenda', Workshop on Business Process and Services, ICIS Conference, Orlando, Florida, USA .

● Liu, L., Munro, M. and Song, W. 2010, Evaluation of collecting reviews in centralized online reputation systems, in 'the 6th International Conference on Web Information Systems and Technologies', Valencia, Spain.

Academic Services

● Co-Chair of Workshop on Data Mining in Business and Finance in conjunction with the 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia

● Co-Chair of Workshop on Data Mining in Business and Finance in conjunction with the 20th Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD 2016), Auckland, NZ

● Local Organization Co-Chair, Session Chair of the18th Pacific Asia Conference on Information Systems (PACIS 2014 ), Chengdu, China

● Coordinator of eBEREA (The eBusiness Education and Research Network for Euro-Asian Collaboration) in Southwestern University of Finance and Economics, 2012-2014

Awards

● 2016, Tang Lixin Teaching Award for Outstanding Scientific Research Teacher, Southwestern University of Finance and Economics

● 2016 Southwestern University of Finance and Economics Outstanding Scientific Research Achievement Award

● May 2015, NVIDIA Hardware Grant